• Alfasi Hire takes delivery of Australia's first JLG 1500SJ article from the magazine for JLG Industries' "Access".
Alfasi's hire business operates from three locations; it’s Melbourne
head office in Dandenong, Alexandria in Sydney and Rutherford
in the NSW Hunter Valley.
"Our hire business has been going for seven years now," said
Saar Alfasi, Managing Director.
"It started out in response to needs within the Group as a whole,
but today external hire accounts for about 90 percent of our
business. At the beginning we used equipment already within
the Group, but when we started buying access equipment we
bought from JLG.
"We've always had a good customer response to• using JLG
equipment because in the access equipment market it's widely
acknowledged as being the brand to get. We operate about 500
pieces of rental equipment all-up and of those, I'd say about two
thirds are JLG," Saar explained.
Believing in standing out from the crowd, Alfasi Hire equipment is
all-over white with red and grey sign writing. Importantly,
the company understands the value of reputation, ensuring the
JLG name and logo remain prominent
Enter the 1500SJ
In mid 2011 JLG Industries released the 1500SJ - the largest
self-propelled telescopic boom lift in Australia. Reaching 150ft
(45.7m) vertically, 80ft (24.38m) horizontally and swinging through
360 degrees, it can handle loads to 454kg. Importantly, it can be
transported without permits or the need for specialised handling
"We bought the 1500SJ because it's the biggest. Simple as that.
It gives us a competitive advantage," Saar continued. "We're
also pleased to take delivery of the very first 1500SJ in Australia
because it's good to be seen to be the first, leading the way.”
"We have some JLG 1350SJP and 1250AJP Boom Lifts
and they're always in demand. There are a lot of high-rises in
Melbourne, particularly in residential, and we believe this new
machine is one that can really compete with travel towers while
providing a great return on investment.
"We always want to be seen that we have the best range and the
latest equipment models and technologies.
"Straight away, the new 1500SJ has started making money for
us, working on Melbourne's Southern Star Observation Wheel -
'The Big Wheel' - as it's known locally."
Standing 120 metres high when complete, the all-new Southern
Star Observation Wheel replaces its predecessor, which operated
briefly until January 2009 when excessive summer heat caused
its structure to buckle. The new Wheel has been designed in the
shape of a star and will feature 21 air-conditioned glass cabins
as well as an extensive LED lighting display, intended to make it a
stunning feature of Melbourne's skyline day and night.
It should come as no surprise that Alfasi Hire plans to add more
1500SJs to its fleet in the not-too-distant future.
"Because the 1500SJ is a new model we wanted to learn from
this machine first, but we'll certainly be adding significantly to our
fleet over the next few years. Incidentally, we bought some of
the first 340AJs in Australia and these are not only proving very
capable, we now have people asking for them specifically over
the other brands we operate. In fact they're so popular we've got
another four coming," Saar concluded.
Alfasi Hire is confident about its future and the role JLG access
eqipment - and the 1500SJ in particular - is playing in it.
Click here to view PDF article
• Alfasi Hire has purchased Australia’s first 1500SJ from JLG. The first job for the boom is helping sister company Alfasi
Steel Constructions on a major rebuild of the Southern Star Observation Wheel in Melbourne, Australia.
• Alfasi hire are excited to introduce two of the lastest models from JLG into our expanding fleet of access equipment.
• NCIG Newcastle Coal Handling facility
• Alfasi expansion into NSW
Click here to view PDF article
- Alfasi Hire has purchased an 80 t (85 USt) Manitowoc 8500 crawler crane. The first job for the crane was helping sister company Alfasi Steel Constructions on a major rebuild of the Southern Star Observation Wheel in Melbourne, Australia.
Following delivery, the crane went immediately to its first job where its primary role was to preassemble large components of the Wheel.
Gary Murphy, general manager of Alfasi Hire, said the new delivery will form an important part of a growing crane fleet.
“In the short term we are hiring it to projects for Aibsi Steel Constructions. But it will shortly be available to rent externally,” he said. ‘The Alfasi Group has been in business for over 30 years and has operations in Singapore and the Middle East, as well as Australia.
Alfasi Hire has also opened a second branch in Sydney with further branches expected. The Model 8500 will be a useful addition, particularly for foundation clients who regularly hire this size crane.”
Click here to view PDF article
- Alfasi Equipment Hire has delivered in June 2011 our new Liebherr LR1160 crawler crane to the recently commenced Leighton Contractors Amcor Botany B9 Paper Mill Project in Botany, an inner suburb of Sydney.
Our crane department was able to mobilise the Liebherr unit to site within three weeks of placement of the order and erection on site took a total of two days. This unit will perform important time sensitive roles in both steel erection and panel positioning over the course of the project.
Alfasi Equipment hire was able to furnish all the load charts, lift studies, ground pressure tables and OH&S requirements to ensure the correct machine was chosen for the job, ensuring maximum benefit to the end user. The sites coastal sand and soil composition, proximity to Sydney international airport and complex construction all added to the machine selection criteria.
Leighton Contractors was awarded the $110 million contract by Amcor for the design and construction of civil & building infrastructure at the Botany B9 Paper Mill in January 2011. Under the contract, Leighton Contractors will design and construct the paper machine building, stock preparation building, product store waste paper yard, mill offices, control room and other ancillary works.
Once completed, the Botany B9 Paper Mill will generate high quality recycled paper from waste collected throughout the Sydney area. It will produce paper-based products across a wider range of weights and create packaging that is lighter, more efficient and more environmentally friendly
Click here to view a photo of the Crane onsite
Alfasi Hire will be one of the first companies within Australia to be receiving the latest models from JLG.
- JLG 340AJ Articulating Boom Lift (PDF Brochure) JLG 1500SJ Telescopic Boom Lift (PDF Brochure)
Platform Height 10.33m, Maximum Horizontal outreach 6.07m Platform Height 45.72m, Maximum unrestricted outreach 24.38m
Weight 4400kgs Weight 21,772kgs
In January 2011 we opened up our first branch outside of Melbourne, in Alexandria, NSW. This location was chosen because of its proximity
to Sydney CBD, industrial areas, Sydney Airport and freeways. We now have located over 100 machines including many new machines with
more arriving each month. We also now have several crawler cranes, Franna cranes and Rough Terrain Cranes on hire throughout NSW.
This branch is headed by Simon Berridge who has achieved fantastic results since the opening and has seen our brand being hugely accepted
by the Sydney Market. We look forward to Alfasi Hire becoming one of the most well recognized brands in NSW.